Communications and Content Specialist wanted: Salary R15 000 to R18 000 per month

Muldersdrif, Gauteng
R15 000 – R18 000 a month

Are you a strategic and creative content creator who can help us connect with and engage our clients? Do you know social media inside and out and have strong project management skills? Build your career with a unique, growing and mission-driven company.

Position Summary

The Communications and Content Specialist (CCS) is a key member of the Direct marketing team, with primary responsibility for orchestrating a content marketing strategy to drive engagement and spark growth, using both internal and external outreach platforms and creating measurable impact.

External communications development, including the development of blog posts, content for email campaigns, and topical web content, as well as company news to be disseminated to the public and the media.
Social media management, including, creation of a social media strategy that effectively utilizes Direct social properties to engage and attract core audiences; identification of new opportunities to integrate social media into strategic marketing objectives; monitoring of client and brand activity across social networking sites and blogs (with appropriate response or escalation).
Internal communications to promote team building and keep sales field and employees abreast of internal and external news. Writing and editing internal education and product guides

Responsibilities

Overall

Main Focus: Driving engagement through content across multiple platforms (blog, social media, email)
Developing a savvy content strategy and content calendar
Creating innovative and engaging content
Writing, editing, and proofing
Measuring results and optimizing
Ability to work in brand tone and voice
Implementing best practice
Keeping up with trends in digital/social.
External Marketing Outreach
In Coordination With External Vendors And Internal Team Members

Develop and maintain in-depth knowledge of the company’s audiences and competitors.
Develop and create promotional materials and brand identity, translating company Direct’ messaging and storylines into focused action and marketing campaigns.
Understand fully the goal, audience, and message of all campaigns.
Assist in creating and maintaining a media list, which includes contacts at newspapers, magazines, TV stations, radio stations, and blogs.
Write, edit, and distribute content, such as press releases, media alerts, emails, newsletters, and editorials.
Liaise with printing suppliers for timeous delivery of material
Social Media Outreach

Monitor social media groups, trends, tools, and applications and recommend actions/next steps.
Cultivate a consistent and poised social media presence which demonstrates our core values; monitor and engage in brand-related online conversations.
Implement & launch of new campaigns within the social media sphere, researching appropriate sites and platforms, and identifying opportunities to integrate these efforts into the strategic marketing direction.
Conduct research and analysis of new social media trends, sites, tools, and news; reporting to the rest of the team on significant industry developments and making recommendations for how best to support our clients.
Monitor the company’s social media performance analytics, using creative thinking and initiative to analyse performance metrics and make recommendations on content, site design or features to improve the effectiveness of content and/or applications.
Provide monthly updates to management and the team on social media efforts and optimization efforts.

Internal Communications Outreach

Manage internal communications with employees.
Disseminate information through appropriate outlets (e.g. Salesforce Chatter, email)
Work with Communications Manager to outline crisis communication process.

Qualifications

2+ years of professional work experience; a background in Marketing, Advertising, Social Media, Journalism and/or Public Relations.
Bachelor’s degree; with a focus in Public Relations, Marketing/Advertising, Business Administration, Journalism or another related degree is preferred.

Required Skills

Excellent written and verbal communication skills are crucial, specifically the ability to present ideas and information clearly, personify the voice of our clients Direct sales marketing team, adjust tone and nuance with the audience in mind, and engage with other social networking users in a personal and meaningful way.
Strategic thinker who understands the social media landscape, and who can interpret and act on analytics to provide the best platform for each message.
Demonstrated experience and inclination to work in a collaborative team environment, where creative ideas are highly valued.
Knowledge of effective marketing content and social strategies.
Strong organizational and time management skills, with an orientation to detail.
Exec

Job Type: Full-time

Salary: R15,000.00 to R18,000.00 /month

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Source: Indeed