Marketing Manager needed immediately: APPLY NOW

Develop a Marketing strategy and marketing plans, oversee the implementation and execution of the various efforts associated with the marketing plan, including evaluating the results, spearheading market research efforts, and coordinating initiatives across a variety of channels, in order to support long term growth for the business and promote the brand and its extensive range of products.

Duties and responsibilities:

· Responsible for developing the Marketing Strategy and ensure implementation:

· Set Quarterly and Annual KPIs for Marketing team: Sales, Conversion, Customer Growth (Existing / New), statistics pertaining to Comms, PR, Advertising, Paid Marketing and Social Media

· Build marketing programmes to support specific marketing objectives across different channels and segments in support of overall strategic marketing plan- creating monthly plans to meet annual budgets

· Market through various channels, and segment databases working with large data sets

· Drive increase in customer database, showing growth on existing and new customers across all channels

Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics:

· Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention

· Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications

· Partner with creative team, channel sales teams, and external agencies and vendors

· Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes

· Monitor and analyse conversion rate and propose improvements and optimization on investment in ad-spend

· Produce timeous, accurate and concise monthly reporting covering all key Marketing metrics

· Effective weekly reporting in weekly sales meetings

· Ensure data integrity

· Identify and evaluate new digital technologies and use web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising

· Develop specific campaigns to create and maintain high levels of customer engagement

· Responsible for all project management, managing multiple teams and department heads to ensure customer needs are met in a consistent, and exceptional way

· Oversee all PR, Media and Communications plans, as driven by PR & Communications Manager

Mentor and coach staff to identify training needs and improve overall skill levels:

· Ensure that personal development plans are in place

· Ensure adequate and appropriate departmental infrastructure in place to ensure optimal operational efficiency

Minimum requirements:

· Matric

· B. Comm degree in Marketing/ Post Grad Diploma in Marketing

· 4+ years’ experience in building complex marketing programmes and reporting on the results

· Exposure to direct response marketing

· 3+ years IN Managing teams

· Advanced applied to understand of marketing

Additional requirements:

· Valid RSA driver’s license

· Willing to travel

· Possess a valid passport at all times

· No flying or travel restrictions (health or legal)

· High energy levels and focus

· Maintain compliance with all company policies and procedures

· Ability to safely and successfully perform the essential job functions including meeting qualitative and/or quantitative productivity standards.

· Ability to maintain regular, consistent and punctual attendance

· Weekend work, where needed to oversee digital activities.

Advanced Skills and Experience in:

· Interpersonal and Team Management

· Proficiency with office productivity and analytics systems

· Excel formulas, pivot tables, data extraction, and formatting

· Investigate unusual variances and advise as to actions.

· Metrics-driven thinking

· In-depth understanding and hands-on experience

· Develop complex projects and report on results

· An eye for great emails and landing pages

· Advanced knowledge of Google Analytics

· Concisely communicate with varying levels of employees and management.

Salary: Market-related

Please forward updated resume in MS Word with your application. Note; if no correspondence is received within 6 weeks of your application, please consider your application as unsuccessful.

Job Types: Full-time, Permanent

Experience:

building complex marketing programmes : 4 years (Required)
Advanced knowledge of Google Analytics: 5 years (Required)
Marketing strategy and marketing plans: 5 years (Preferred)
Managing teams : 3 years (Required)

Education: Bachelors (Required)

Work Remotely: No

Apply Now

Source: Indeed