Sportswear Clothing Marketer needed urgently: APPLY NOW

SA JobsJune 22, 2020

11 4 minutes read

JOB PURPOSE

SPORTSWEAR MARKETER

To develop, communicate, and implement the ideal marketing strategy for the allocated product portfolio considering market intelligence and trends, to ensure optimum positioning, profitability, and growth of the sportswear brand.

To work with internal and external partners and stakeholders to form strategic alliances for maximum market penetration

To plan and drive the implementation of the integrated commercial or marketing plans

Duties & Responsibilities:

FUNCTIONS & RESPONSIBILITIES:

Marketing Strategy & Plan:

To understand assigned markets by analyzing market research, evaluating findings from assessments with local customers and the company itself, and identifying opportunities and risks as required

To decide whether to introduce products into the local market by conducting relevant pre-launch and launch excellence plans, developing commercial /business plan, defining the revenue and pricing model, engaging with internal stakeholders, and presenting recommendation and decision by the deadline

To define and/or revise portfolio/product strategy by gathering the required information, collating, defining strategic approach and priorities and defining marketing plan by the deadline or as required

To define commercial/ marketing plans by identifying tactics and campaign opportunities, selecting, defining budget, and finalizing into a promotional grid within deadline

To build and lead product promotion and brand awareness activities and interventions (commercial advisory boards, product launches, workshops, conferences, user-days, etc.) by evaluating and analyzing market research data (of customer needs, market trends, competitor activities etc.), evaluating product strategies (positioning, pricing, product life cycle strategies etc.) and integrating into the product promotion and brand awareness concept as required

To define the strategic potential revenue per portfolio by developing forecasts and applying market insight and understanding to develop the budget annually

To determine and obtain approval for a financial budget that enables delivery and execution of the strategy and plans for the allocated product portfolio/s by drafting budget, aligning with strategy and plans and presenting for annual approval

Marketing Implementation & Execution:

To monitor tactical implementation and success by tracking delivery against milestones and plan, gathering information on successes and failures, addressing with team members, and implementing relevant corrective actions as required and on an ongoing basis

To resolve implementation and execution issues by identifying, evaluating, implementing corrective action, and managing that the desired outcome is achieved at all times

To manage that Brand integrity is maintained by monitoring all marketing and promotional materials, checking against the Brand Guidelines, and addressing and resolving noncompliance as required

To report by gathering relevant information, collating, and drafting in the required format for submission by the deadline

To lead continuous improvement within the product portfolio by identifying opportunities, implementing solutions, and measuring impact on profitability, efficiency and market impact as required

To manage that all marketing SOPs, Marketing Code of Conduct, and internal processes are adhered to by training and communicating policies and processes, tracking compliance, and addressing noncompliance as required

To support and enable Product managers to deliver on the product life cycle execution by monitoring progress, identifying needs for support, and providing support and guidance as required

Stakeholder Engagement:

To develop and maintain internal, Key Account, KOL, and government-related bodies’ relationships by conducting regular meetings, collaborating with relevant internal stakeholders, and agreeing on mutually beneficial business outcomes always and as required

To drive product portfolio strategies in line with the relevant marketing strategy by actively engaging with key decision-makers, sharing strategies and insights, and influencing as and when required

To maintain role as thought leader and key contact on the marketing strategy, portfolio of products and local strategic and operational situation by maintaining relationships, presenting feedback, gathering insights and learnings, and sharing these as required

Staff Leadership & Management:

To define the staff requirements by reviewing the workload, defining work allocations, and developing job profiles as required

To resource the team by retaining, recruiting, selecting, and appointing staff as required

To induct staff members by managing the development of an induction programme, monitoring performance and supporting the development of new staff members as required

To manage the performance of staff by agreeing performance expectations, building relationships with staff, motivating staff, providing staff with feedback, supporting staff development, addressing areas of non-performance, and implementing corrective action monthly and as required

To develop staff members by consulting with staff to identify learning areas and paths, supporting the development of the staff member, coaching, and mentoring and tracking the impact of learning monthly and as required

To manage the implementation of HR policies and procedures by tracking compliance, identifying areas of concern, and implementing corrective action as required

Desired Experience & Qualification:

REQUIREMENTS:

Qualifications & Experience:

NQF 7/8 in the relevant field (Marketing, Business Management, Medical Sciences or similar)

7-10 years’ experience in SPORTSWEAR RETAIL MARKETING

5-8 years of management experience

Must have knowledge of:

Business Orientation (product & industry, markets, customers, SOPs)

Specific technical/medical/therapeutic knowledge associated with relevant strategic products

Customer Orientation (customer relations skills)

Strategic Marketing and Networking

Presentation and facilitation skills